"From 5% to 25% Conversion: AI Sales Transformation Case Study"

Real results: How we transformed a sales team's conversion rate from under 5% to 25% in weeks using AI-powered prospecting, data segmentation, and strategic positioning.

Ashley Hopkins

11/7/20251 min read

"Business is good, the phone won't stop ringing. I think I need to hire a PA."

Best problem I've heard all week.

Back in early October, this same founder was telling me the phone had almost stopped ringing. Their commercial team was spending 80% of their time manually hunting leads on LinkedIn and Google for less than 5% conversion rate.

In under a week, we changed the game:
✓ Tweaked the messaging, product positioning and improved their website SEO
✓ Introduced AI-powered prospecting and replaced manual searches
✓ Used data-driven segmentation to target the right prospects
✓ The team went from admin to closing deals

Early results? 25% conversion rates in the first few weeks.

Today's problem? Too many leads coming in. I told them there's an AI that can handle that too.

This is what happens when you stop working IN the business and start working ON it with the right tools.

Free 30-minute consultation available, no obligation, no sales pitch.

#AITransformation #SalesStrategy #Productivity

About Hopkins Advisory

Ashley Hopkins helps ambitious businesses embrace technology, scale efficiently, and achieve sustainable growth. With 25+ years of experience transforming businesses across multiple sectors, Hopkins Advisory provides practical, hands-on support for companies ready to grow smarter, faster, and leaner.